Blogging may seem like something easy to do, but this is not actually true. There are so many things you should learn, and as you already know, “Rome wasn’t built in a day”. This means that if your dream is to become a successful person in the blogging world, you need to start doing your homework. Being creative and connected to reality is not always enough – you should also have some business and technical knowledge. And since first things first, the initial stage of your blogging project is building the web page per se. Here are some relevant elements for you to keep in mind:
Choosing the name of your domain is a tough decision, because in the end, it is how internet users will know and recognize your business or blog. For this reason, you have to be very careful and creative when selecting one. Fortunately, when picking the name of your website, you have the possibility to check if it is already taken by another page or company. This is due to the fact that before registering, you can search on the hosting company web site – most of the have a data base that enables new users to find out this piece of information. In addition to this, you should pay attention to the domain you choose: if you go for .com, but your target is, for example Europe, then the page will be indexed globally. However, if you are aiming at international recognition and want a worldwide page, then you should pick .com.
The web platform
The platform is an online software that enables you (or a professional web designer) to create your own virtual page, using a Control Management System (CSM). Of course that in the beginning, you may want an expert to build your site from scratch, but in time, you should learn how to make changes yourself. For this reason, the best thing you can do is choose a platform that is user friendly, from the very beginning. There are many such platforms you can select from, and the top 5 most popular ones are: Open Cart, Joomla, Magento, Drupal and of course, WordPress. This last one is undoubtedly the most widespread, being used by about 23% web site owners. It is the one recommended because it has free templates for simple layout, but you can also buy a template if you want something more sophisticated.
Search engine optimization (SEO)
One of the most important factors that will make your web site successful is SEO friendliness. Templates are already built in accordance with SEO rules, but there are many other things you can do to make search engines love your page. The coding, the design, the text and even the font – these are all extremely important when it comes to Google’s strict rules and algorithms. You should take care both of on-page and off-page optimization, for better results. This way, your blog appears among the first results on search engines, which works as some sort of referral for your site. Back linking and keywords are crucial, but this is not something anyone can master, so we advise you to collaborate with a dedicated agency.